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core + bib (Bibliographic Extension): terms relating to books and bibliography.

encodingFormat

Canonical URL: http://schema.org/encodingFormat

Thing > Property > encodingFormat

Media type typically expressed using a MIME format (see IANA site and MDN reference) e.g. application/zip for a SoftwareApplication binary, audio/mpeg for .mp3 etc.).

In cases where a CreativeWork has several media type representations, encoding can be used to indicate each MediaObject alongside particular encodingFormat information.

Unregistered or niche encoding and file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia/Wikidata entry.

Usage: Between 10,000 and 50,000 domains
Values expected to be one of these types
Text
URL
Used on these types
CreativeWork
MediaObject
Supersedes
fileFormat


Examples

Example 1
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
<figure itemscope itemtype="http://schema.org/CreativeWork">
 <meta itemprop="accessibilityFeature" content="textAlternative">
 <meta itemprop="accessibilityFeature" content="longDescription">
 <meta itemprop="accessibilityHazard" content="noFlashingHazard">
 <meta itemprop="accessibilityHazard" content="noMotionSimulationHazard">
 <meta itemprop="encodingFormat" content="image/png">
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
</figure>
<figure vocab="http://schema.org/" typeof="CreativeWork">
 <meta property="accessibilityFeature" content="textAlternative">
 <meta property="accessibilityFeature" content="longDescription">
 <meta property="accessibilityHazard" content="noFlashingHazard">
 <meta property="accessibilityHazard" content="noMotionSimulationHazard">
 <meta property="encodingFormat" content="image/png">
<img src="png"
  alt="standards. toothbrushes. don't ask" longdesc="927desc.html">
</figure>
No Json example available
Example 2
<b>12oclock_girona.mp3</b>
Total Time: 0m:15s - Recorded on a terrace of Girona a sunday morning
composed by Roger
 <script type="text/javascript">
var fo = new FlashObject("http://google.com/flash/preview-player.swf", "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url", "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<div itemscope itemtype="http://schema.org/AudioObject">
  <span itemprop="name"><b>12oclock_girona.mp3</b></span>
<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<meta itemprop="encodingFormat" content="audio/mpeg" />
 <meta itemprop="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />
<span class="description">
      <meta itemprop="duration" content="T0M15S" />
      <span itemprop="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
<div vocab="http://schema.org/" typeof="AudioObject">
  <span property="name"><b>12oclock_girona.mp3</b></span>
<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<meta property="encodingFormat" content="audio/mpeg" />
 <meta property="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />
<span class="description">
      <meta property="duration" content="T0M15S" />
      <span property="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "AudioObject",
  "contentUrl": "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3",
  "description": "Recorded on a terrace of Girona a sunday morning",
  "duration": "T0M15S",
  "encodingFormat": "audio/mpeg",
  "name": "12oclock_girona.mp3"
}
</script>
Example 3
[A basic presentation in HTML]
<main itemscope itemtype="http://schema.org/CreativeWork">
   <meta itemprop="accessibilityHazard" content="FlashingHazard"/>
   <meta itemprop="accessibilityHazard" content="noMotionSimulationHazard"/>
   <meta itemprop="accessibilityHazard" content="noSoundHazard"/>
   <meta itemprop="accessibilityFeature" content="longDescription"/>
   <meta itemprop="accessibilityFeature" content="alternativeText"/>
   <meta itemprop="encodingFormat" content="text/html"/>
   <meta itemprop="encodingFormat" content="image/png"/>
   <meta itemprop="encodingFormat" content="text/css"/>
   <meta itemprop="encodingFormat" content="text/javascript"/>
   <meta itemprop="accessibilityAPI" content="ARIA"/>
   <meta itemprop="accessibilityAPI" content="UIA"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullKeyboardControl"/>
   <meta itemprop="accessibilityControl" content="fullMouseControl"/>
 <!--...slide content...-->
</main>
<div vocab="http://schema.org/" typeof="CreativeWork">
   <meta property="accessibilityHazard" content="FlashingHazard"/>
   <meta property="accessibilityHazard" content="noMotionSimulationHazard"/>
   <meta property="accessibilityHazard" content="noSoundHazard"/>
   <meta property="accessibilityFeature" content="longDescription"/>
   <meta property="accessibilityFeature" content="alternativeText"/>
   <meta property="encodingFormat" content="text/html"/>
   <meta property="encodingFormat" content="image/png"/>
   <meta property="encodingFormat" content="text/css"/>
   <meta property="encodingFormat" content="text/javascript"/>
   <meta property="accessibilityAPI" content="ARIA"/>
   <meta property="accessibilityAPI" content="UIA"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullKeyboardControl"/>
   <meta property="accessibilityControl" content="fullMouseControl"/>
 <!--...slide content...-->
</div>
<script type="application/ld+json"> {
 "@context" :  "http://schema.org/" ,
 "@type" : "CreativeWork" ,
 "accessibilityHazard" :  [
        "FlashingHazard" , "noSoundHazard" ,
        "noMotionSimulationHazard" ] ,
 "accessibilityFeature" : [
        "alternativeText" , "longDescription" ] ,
 "encodingFormat" : [
        "text/html" , "image/png" ,
        "text/javascript" , "text/css" ] ,
 "accessibilityAPI" : [
        "ARIA" , "UIA" ],
 "accessibilityControl" : [
        "fullKeyboardControl" , "fullTouchControl" ,
        "fullVoiceControl" , "fullMouseControl" ]
} </script>

Schema Version 3.4